graphic design for business results.
Designing and communicating the right appearance for your product or service is absolutely essential for business success. In fact, effective graphic design is perhaps the most powerful tool in the marketing arsenal of any serious enterprise.
Delivering a positive first impression from your logo, business cards, flyers or website will speak volumes about the brand, company and staff they represent. Graphic design will directly affect how customers experience and perceive your offering. That is why graphic design from experienced professionals is such an important and powerful investment.
give me the hard facts.
The Design Council of UK completed a major study¹ in 2006-07 exploring the commercial and financial effectiveness of design across thousands of businesses. Data demonstrated that:
- A business that increases its investment in design is more than twice as likely to see its turnover grow as a business that does not do so.
- Design is integral to 39% of rapidly growing companies but to only 7% of static ones.
- 34% of businesses that see design as integral or significant say added value has had a great impact on their turnover. Where design plays only a limited role, the proportion is just 21%.
- Two thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so.
- Businesses that add a lot of value are half as likely to compete on price and more than twice as likely to compete on innovation as businesses that rely on their core product or service.
Similar studies into design effectiveness are being conducted in Australia through the Design Business Council.²
Sources: ¹ Design Council of UK | ² Design Business Council
adding value to your business.
Our energetic, dynamic team has experience delivering results and powerful impressions using effective graphic design. We regularly service a broad spectrum of clients from many industries including several government agencies and international firms.
Our core strength comes from a passionate commitment to service and knowing how to implement quality graphic design for tangible results. Every client is guaranteed personal service and we work hard to keep your business looking great and the process stress-free.